Anniversary campaign officially launched

Apleona is launching its #10Years campaign for the general public with colorful, bustling photos from the summer party at its Frankfurt headquarters. Nearly 400 colleagues tossed Frisbees and discs into the air.

The summer party on Wednesday, June 10, was the perfect kickoff for the anniversary campaign. Exactly 10 years ago, on June 6, 2016, the sale of Bilfinger’s building services division—now Apleona—to the financial investor EQT was finalized. The sale was formally completed (“closing”) on September 1, and the new name Apleona and the tagline “Realising Potential” were announced at Expo Real 2016.

That is why this year’s European real estate and location trade fair, Expo Real 2026, taking place in Munich from October 5 to 7, will be the official highlight of the anniversary campaign. Apleona is expecting 200 guests—including many client representatives, business partners, and long-time associates—to attend a Bavarian evening under the motto “10YearsRealisingYourPotential” at the historic Augustiner am Platz restaurant.

In his speech at the summer party, CEO Dr. Jochen Keysberg emphasized that the anniversary is above all an occasion to express two heartfelt thanks: “First, we would like to thank the many people at Apleona who, over the past decade, have worked day in and day out to deliver numerous successes and achievements—both big and small—for our clients, thereby helping to establish our company as a European market leader. We would also like to thank our many clients across Europe for their trust in our services.”